Not quite at publishing stage yet, but not far off, and my mind’s turned to something I’ve neglected but which is rather important: price.
There’s still some stigma attached to self-published writers in a way there isn’t to self-employed carpenters. However, the self-published can increase the attractiveness of their uncertain offerings by cunningly offering low prices.
I’m a bit ambivalent about whether a higher ‘low’ price (£2-3) is better than a cheap and cheerful 99p. People do download lots of e-books, and my concern is that a 99p price might suggest the author himself doesn’t value it too highly. On the other hand, if an established author has a £3 book out and there’s a similarly priced book by an unknown self-published fellow then the former is far likelier to be bought.
When buying books myself the price does make a difference. Sometimes it’s a tie-breaker between otherwise equally intriguing books, and sometimes it puts me right off.
I’ve decided to go for a 97p price tag. The reasoning behind the price is that it’s low enough to
easily emotionally blackmail almost
everyone I know into buying it be bought by people wavering over whether or
not to buy Bane of Souls based on the description/cover/reviews. The 7 at the
end rather than the typical 9 is because I recall a llama who told me that,
apparently, things are more likely to be bought if they’re 97p rather than 99p.
That sounds bonkers, but it does tally with another inexplicable psychological
trait I know (namely that if you send off loads of envelopes hoping for
responses then putting the stamp on at a slight angle increases the respondent
Another advantage of an initial low price is that it should increase sales and help gather a wider readership than would be the case if I charged £17.50, and given this is step one in the thousand mile journey to being able to afford a 110 foot tall bronze statue of myself I think that’s a good benefit.