Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, 5 November 2023

Guest Blog: Spinning A Good Yarn Again, by Damaris Browne

Back in 2019 I was lucky enough to be involved in the publishing of Distaff, which went where no woman had gone before by being not only among the first SF anthology featuring all new stories by women and women alone – indeed, perhaps the very first of this elite band – but which was moreover wholly devised, organised, written, edited and produced by women.  From concept and cover, through editing and formatting, to the launch eats and promotional designs, it was women all the way.

Which was where the title came in, since a distaff is the rod on which raw fibres were traditionally wound prior to spinning, a task invariably carried out by women, and as a result “distaff” came to signify women’s work and their sphere of influence.  And in our view, SF – both the reading and writing of it – was also women’s work as much as it was men’s, and despite decades of female-written SF, it still needed to be further influenced by women and their ideas, concepts and concerns.

But Distaff wasn’t simply trailblazing, it was also award-nominated, with five of its stories, as well as its cover, being longlisted in the British Science Fiction Association Awards, and one story went on to win a coveted place in the 2019 Best of British SF anthology.

Crowned with that success, in early 2020 we decided to spin a few yarns again.  

 

At any time, putting together an anthology with several participants is frustrating and rewarding in equal measure, but with the myriad complications arising from the Covid Years, the many-skeined frustrations multiplied.  Yet the power of women lies in our endurance, and we’ve threaded our way past all the hitches with our material finished at last.

 
The stories we’ve woven this time are fantasy, not SF, but Femmes Fae-Tales is again a work wholly devised and created by women and non-binary writers and artists.

As our punning title suggests, the main characters of our stories are also women, but it is we who are the femmes fatales, spinning stories alive with allure and danger.  The warp and weft knitting together the full cloth of the anthology are strands of peril and enchantment – of magic, of power and of the fascinating, bewitching fae themselves.

Entwined among the tales of glamour, charm, temptation and seduction are stories of loss – lost children, lost minds, lost hope, lost integrity, lost pasts – and also of discovery, not least of ancient magicians and ensorcelled amphibians!

But above all we’ve been weaving stories of love and atonement and redemption – of regaining what was lost, of learning from past mistakes, of redemptive sacrifice, of finding one’s true self, of returning to truth and rejecting false promises.  The very fabric of women’s lives throughout the ages.

The Distaff women are spinning tales once again with Femmes Fae-Tales.  But as before, although they’re written by women, they’re not only for women – they’re for anyone who loves a good yarn!

Femmes Fae-Tales – by women, about women, for everyone

Link to buy on Amazon


Saturday, 12 October 2019

Sir Edric and the Corpse Lord – out 22 October


Yes, kids, two books in one year. Veering dangerously close to looking productive (as an aside, things will be quieter afterwards).

In the latest volume of the eponymous knight’s biography, Sir Edric Greenlock, the Hero of Hornska, takes advantage of opportunity to leave the city and avoid getting murdered for a recent bout of adultery. Aided by his trusty manservant Dog and annoyed by squabbling mages Drusilla and Cecil, Sir Edric heads south to Lake Longsoul. Caught between the undying lord of countless walking corpses and the vengeful attention of an elven prince, Sir Edric will need all his cunning just to survive. And if he fails, the whole world could turn to a twilight of undead…

So, it’s the usual fun and games, but with added dialogue from William Shakespeare, and some old faces making appearances too.

I’ve tried something a bit different with the Smashwords page, where readers can pay what they like. Hoping it encourage more downloads, and if people like that, they have other books to pick up too.

In the long term one thing I’m toying with is a hardback anthology of all Sir Edric’s nonsense, with some pencil sketches (either by proper artists or perhaps drawn by me if I can get to a sufficient level). But that’s very much off in the future, if it happens at all.

For now, buy Sir Edric and the Corpse Lord. The Dread Nine-Horned Goat of Pung-Fek commands it.

Linkery:


Thaddeus

Sunday, 11 August 2019

Guest Blog: Anthologising – Not Just Spinning A Line, by Damaris Browne



I’m getting excited. On 15th August the SF anthology Distaff is released – which makes it sound like a long-term prisoner finally getting out of jail, but I’m pretty sure that’s just coincidence. (Though do insert here your own puns about both being penned, and the price of the anthology making it a complete steal.) Then on 23rd August there’s the formal launch. And that makes it sound like an ocean-going liner which needs to be sped on its way with a magnum of champagne, though since the launch is taking place at Titancon in Belfast, it’s perhaps more likely to be floated on a sea of Bushmills and Guinness.

Why the excitement? It’s not simply because my story The Colour of Silence is included, though if you want to read about a ship being launched – albeit without champagne or Guinness – there it is. It’s because the anthology is something of a rarity. An all-new (no reprints) all-SF (no fantasy) all-female (yep, no stories from men) anthology, and – which surely makes it unique – wholly devised, organised, written, edited and produced by women. From concept to cover, through beta-reading, formatting, and beyond to the launch eats and promotional give-aways, it’s women all the way.

Which is where the title comes in. For a distaff is the rod on which raw fibres are wound prior to spinning, a task which was invariably carried out by women, and women were often buried with their distaffs in the same way a man might be buried with the tools of his trade or his sword. As a result “distaff” also came to signify women’s work and their sphere of influence. And if in the past it also carried the weight of male condescension and a whiff of insult – when the church was drumming up support for the Third Crusade, those men who didn’t take up the cross were given distaffs and wool, the implication being they might as well be women and sit at home spinning – well, SF hasn’t exactly been free of that scorn for women, their worth and their writing, so we’re taking back control of that narrative, too.


With our Distaff, we’re spinning tales rather than wool or flax. And those tales cover the full cloth of Science Fiction, for we might be women but we haven’t written just for women – the stories are for everyone who likes a good yarn. (See what I did there?)

Past mistakes, present concerns, future prospects – these are the threads which wind through the anthology, making one whole from nine very different tales. Stories set on Earth, on spaceships, on orbitals and on alien planets. And if you want alien creatures we have friendly aliens, curious aliens, rocky aliens and mutant-humans more alien than all the others.

In this nine-ply skein there are twists of all kinds, with aspects of comedy, horror, romance, tragedy and everything in between. We have Nordic police and Nordic myth, environmental messages and examinations of grief, icy inventors, lovelorn ships, planet-saving AIs, rainbow ponies, staring chickens, plagues and immortality, guilt and nowhere-near-enough guilt, clever children and dead children, art and actors, a degraded Earth and an Earth being reborn.

Above all we’ve spun stories full of hope, determination, resilience and love. What more could any SF lover – male, female, both, neither, Earthling or otherwise – want?

Come on. Pick up a Distaff and take a spin with us!

Links:


Damaris

Wednesday, 20 March 2019

Crown of Blood – out 6 April


Good news!

Crown of Blood, the final part of the cunningly entitled The Bloody Crown Trilogy, is coming out on 6 April (paperback to follow).

The fate of the crown will be determined, as the rival Houses of Penmere and Esden find themselves faced with a dilemma: unite to fight off the King of Felaria’s sudden invasion, or risk losing the entire kingdom to the invader.

It’s the fifth book I’ve written that takes part in the Bane of Souls world (the others being stand-alones Bane of Souls and Journey to Altmortis, and earlier trilogy entries Kingdom Asunder and Traitor’s Prize).

As well as the splendid cover, by Autumn Sky, there’s a map, by me.



For the pre-order period and first fortnight of release, Crown of Blood will be just $2.99, after which the price will go up a bit. So, buy it, and tell your friends to buy it too.

You can pre-order it on Amazon or Smashwords, and it’ll shortly be up on other retailer sites too.



Thaddeus




Saturday, 3 February 2018

The Last City: pre-order now!

Good news! Sci-fi anthology The Last City, featuring stories from a dozen authors including me, is out on 15 February. The UK pre-order link (just 99p for Kindle pre-orders) is here.

The Last City, cunningly, revolves around a city in space that mines asteroids in a distant solar system. Human explorers arrived there some time ago, and also have small (mostly rubbish) colonies on the system’s planets. Over time, the City has evolved into a political structure akin to corporate feudalism, with President Toros Strand enjoying a firm grip on power.

From the glittering heights of power to the criminal underworld beneath, twelve tales of excellent new sci-fi await within The Last City.



Thaddeus

Friday, 22 September 2017

Sir Edric’s Kingdom – out now!

In excellent news, new fantasy-comedy Sir Edric’s Kingdom came out today, available both in electronic and paperback editions. It's a rollicking fantasy adventure for everyone, as cunningly explained below:

Progressive – marvel at the inclusivity of a book that contains multi-racial main characters, alternative sexual preferences (BDSM and gay), and repeatedly mocks the ridiculousness of inherited wealth and power, whilst the peasant sidekick outshines the noble protagonist at every turn.

Traditionalist – be enthralled by the witty escapades of a man unencumbered by nappy-wearing liberal guilt as he only takes a break from drinking for adultery and invasions. Enjoy the ride as the most cunning and most heroic men in fiction thwart conspiracy and regicide at every turn.

Trumptonian – I’ve written a book, people. So big, so many words, and I have the best words. Nobody words better than me. It’s true, folks, totally true. You’ll laugh so much you’ll grow tired of laughing. I’ve written a book, and the readers are gonna pay for it, and together we can make comedy great again.

Clintonite – you know what I call people who buy my book? My basket of adorables.

People who don’t care about the politics – the world’s a gloomy place nowadays. Cheer yourself up with some satirical British comedy.

Even better, the e-book version is just 99p until the 29th.







Thaddeus

Saturday, 9 September 2017

Spotlight: More Than Human Boxset

A promotion of The More than Human Bundle, a collection of 11 fantasy books for under a fiver.


To save. To guard. To heal.

Beloved people, precious things, and sacred spaces move our hearts and inspire us to defend them.
In these tales of redemption and rescue, more-than-human heroes stand forth as champions to protect all that is worthy of protection.

Walk with these elves, imps, wizards, dryads, gods, and guardians as they subdue demons, free the enslaved, preserve the world, comfort the exiled, and cross swords with the dark. Read and revel in their triumphs and tribulations.

The Shining Citadel – A. L. Butcher
Technological Angel – Barbara G. Tarn
Needle-Green – Debbie Mumford
The Cartographer's Daughter – Karen L. Abrahamson
Serpent’s Foe – J.M. Ney-Grimm
The Crystal Courtesan – Karen L. Abrahamson
The First Book of Old Mermaids Tales – Kim Antieau
The Guardians - Book 1 – Don Viecelli
Love Apidae (A Recumon Story) – Michael R. E. Adams
The Flat Above the Wynd – Alexandra Brandt
The Kitchen Imps and Other Dark Tales – A. L. Butcher

It’s an 11 book boxset for £4.49, which equates to just over 40p per book (over 2,000 pages print length). Not too shabby.


Thaddeus

Sunday, 3 September 2017

Sir Edric’s Kingdom – out 22 September

Sir Edric Greenlock, the Hero of Hornska, returns in new fantasy novel Sir Edric’s Kingdom.

When King Lawrence is poisoned and consigned to his sickbed, the eponymous knight is surprised to find himself appointed lord steward. But he soon discovers the throne is the most uncomfortable seat in the kingdom, as he struggles to fend off assassins and invasions, all whilst juggling the claims of rivals competing to be named Lawrence’s heir.

Aided by his trusty manservant Dog, Orff No-Balsac the man-eating slaver, his feisty paramour Corkwell, and the elven enchantress Lysandra, Sir Edric will find himself in a battle to keep the kingdom, and himself, in one piece.

For the pre-order period and first week of release, Sir Edric’s Kingdom will be at the criminally low price of $0.99, so snap it up pronto. Or wait, and give me some more money. Either’s fine, really.

I have also helpfully compiled an explanation for why this delightful fantasy-comedy is the perfect book for everyone:

Progressive – marvel at the inclusivity of a book that contains multi-racial main characters, alternative sexual preferences (BDSM and gay), and repeatedly mocks the ridiculousness of inherited wealth and power, whilst the peasant sidekick outshines the noble protagonist at every turn.

Traditionalist – be enthralled by the witty escapades of a man unencumbered by nappy-wearing liberal guilt as he only takes a break from drinking for adultery and invasions. Enjoy the ride as the most cunning and most heroic men in fiction thwart conspiracy and regicide at every turn.

Trumptonian – I’ve written a book, people. So big, so many words, and I have the best words. Nobody words better than me. It’s true, folks, totally true. You’ll laugh so much you’ll grow tired of laughing. I’ve written a book, and the readers are gonna pay for it, and together we can make comedy great again.

Clintonite – you know what I call people who buy my book? My basket of adorables.

People who don’t care about the politics – the world’s a gloomy place nowadays. Cheer yourself up with some satirical British comedy.









Thaddeus

Wednesday, 12 July 2017

Traitor’s Prize cover reveal

Traitor’s Prize, the sequel to Kingdom Asunder, will be out later this month. It’s the second part of The Bloody Crown Trilogy, and follows immediately on from the events of the first book.

As you can tell, I have gone for maximum subtlety on the cover.

The story is the middle portion of the ruthless, bloody and sly battle for the Kingdom of Denland, warred over by the rival Penmere and Esden families. Treachery abounds, nobles manoeuvre for advantage, and armies line up to wreak carnage upon their enemies. But it’s the smiler with the knife who makes the nobles tremble...

If you haven’t bought Kingdom Asunder yet, now’s the perfect time as (prior to the release of Traitor’s Prize), the price has been reduced to 0.99.

There will be an announcement of pre-order very soon, so keep your eyes peeled. During the pre-order period, Traitor’s Prize will be available at a substantial discount.


Thaddeus

Thursday, 6 July 2017

SPFBO 2017

Apologies for the slight hiatus from bloggery and blogcraft. Due to the aligning of the stars, I had a lot of formatting for not one but two books. Traitor’s Prize and Sir Edric’s Kingdom will hopefully both be forthcoming in the next few months.

The Self-Published Fantasy Blog-Off (SPFBO) was created a few years ago by Mark Lawrence, author of The Broken Empire Trilogy, amongst other things. It’s a Ronseal title, as between 250 and 300 self-publishing fantasy authors submit their books and are brutally torn to pieces/lavished with praise and adulation by 10 elite and very attractive bloggers/reviewers. Each reviewer/judge-overlord starts with a list of 25 to 30 and whittles that down to just 1.

The final 10 are then all read by every Supreme Selector and rated, with just one being pronounced the winner.

In short, there’s a 96% chance or so of losing out at the first round, and a 99.7% chance of not winning outright. However, the SPFBO is still an excellent contest, and I hope you do pay it some heed (just check the hashtag on Twitter for more).

It’s a great way for publicity-starved self-published writers to get on the radar of potential readers, and to do so in a way that depends on the quality of their writing rather than paying for marketing. Not only that, it’s a great way for readers to find new books they otherwise might not have seen. Those who win, or even come close, may well end up with traditional publishing deals.

So, it’s bi-winning, as Charlie Sheen might say. It’s also now an annual contest, so if you have a self-published fantasy, keep your eyes peeled for next year. And who knows? Maybe you’ll win.

For myself, I’ve entered Kingdom Asunder, the first part of The Bloody Crown Trilogy. Its sequel, Traitor’s Prize, will hopefully be out soon.


Thaddeus

Monday, 15 May 2017

Wandering Phoenix and Roaming Tiger – episode 1 out now (free)!

Fast, fun and free, the first episode of new fantasy serial Wandering Phoenix and Roaming Tiger is out now.

It’s very much Robin Hood meets Ancient China, as the story follows the adventures of the feisty and irascible Wandering Phoenix, and wise and experienced Roaming Tiger, as well as featuring their loyal friends and implacable foes. Lots of action and dramatic plot twists abound, with a minimum of flim-flam, so it’s perfect for some fantastical escapism.

The first episode is less than half the size of the next two, a nice bite-sized snack to see if you like the style and characters. Episodes 2 and 3 should be up shortly (plan on submitting episode 2 later today for pre-order). So, give it a look and if you like it the next two episodes will be available soon, and, if not, you’ve lost nothing.







Thaddeus

Friday, 5 May 2017

Wandering Phoenix and Roaming Tiger – Coming Soon

This month, all being well, the initial run of Wandering Phoenix and Roaming Tiger will come out. It’s a fast-paced, action-packed serial following the adventures of the title characters and their friends. Think Robin Hood meets Ancient China.


The first part will be a free taster, with parts two and three to follow shortly thereafter.

I don’t want to give too much away (the first part is free, after all) but the style is quite similar to Sir Edric. A bit less comedy, and a bit more heroism, but high on action and low on flimflam.

Can’t give a precise date (not least because having a price tag of zero on Amazon takes a little faffing) but everything’s on course for release soon. So keep your eyes peeled.


Thaddeus

Tuesday, 24 January 2017

Two Thaddeus White books on sale!


By weird coincidence (really, this wasn’t planned) my novel Kingdom Asunder is just 99c from today (the feast of Saint Francis, patron saint of writing) until the 27th, and the Journeys anthology (which features a story entitled Black Sails by me, as well as contributions from the likes of Adrian Tchaikovsky, Julia Knight, John Gwynne and many more) is on pre-order sale for 99c until its release on 15 February.
Kingdom Asunder is the first part of The Bloody Crown Trilogy, which sees the kingdom torn apart by rival families battling over the throne. It’s a story of fast-paced plotting, scheming traitors, and medieval warfare, as ruthless she-wolves, bloodthirsty warriors, and the men who would be king stop at nothing to bring down their enemies.


Journeys, naturally, has a variety of fantasy stories with a focus on, er, the journey involved. Black Sails is the tale of Henryk, Gryzelda and Sonja, passengers aboard a vessel that finds itself sailing straight into a fleet of pirates. Can Henryk warn his city before it’s consumed by fire and steel?

So, there you are, two delicious Thaddeus White books for less than the price of a cup of coffee. The perfect remedy for the January blues.


Thaddeus

Thursday, 24 November 2016

Kingdom Asunder – out today

Kingdom Asunder, the first part of The Bloody Crown Trilogy is out today, huzzah!

It’s available at a discount (60% of the full price) for the first week of release, so do snap it up now.

The story revolves around the civil war between (and tempestuous relationships within) the Houses of Penmere and Esden. It’s brimming with ruthless she-wolves, scheming traitors and grim knights, dripping with gore and betrayal.

As it’s release day, there are no reviews yet on the retail sites but there are a few early ones here, on Goodreads.


Kingdom Asunder can be purchased in many places (if you buy through Amazon UK you may wish to use this affiliate link, which gives a small commission to the cancer charity Macmillan):




Thaddeus

Sunday, 20 November 2016

Kingdom Asunder – out this Thanksgiving



What crime is more unforgivable than treason?

Princess Karena is all that stands between the House of Penmere and ruin. The King, her brother, was gravely wounded in a failed assassination attempt, and once-loyal followers are flocking to the treacherous Usurper's golden embrace.

But Karena knows the surest defence is attack, and will stop at nothing to destroy any rival to her brother... or herself.

Against her, the Usurper musters a vast army to crush Penmere once and for all, but in a war of treachery those closest to you can be the greatest threat.


The above is a description of Kingdom Asunder, which releases on 24 November and is available for pre-order. It’s a fantastic story of the civil war between (and tempestuous relationships within) the Houses of Penmere and Esden, brimming with ruthless she-wolves, scheming traitors and grim knights.

Buy KA at Amazon US 
Buy KA at Amazon UK

Buy KA at Kobo
Buy KA at Barnes & Noble

Kingdom Asunder is also discounted for the pre-order and first week after release, down to just $2.99 (after which it’ll rise to the standard price of $4.99).

Pre-order reviews aren’t permitted on Amazon, but there are a few here on Goodreads.


It’s a great book, people. It’s going to win big, so big, because it’s written by a winner, a guy who knows how to win. It’s got the best words, folks, we all know it. We’re making a trilogy here, the best trilogy you could ever dream of. And the readers are gonna pay for it.

So, if you want some escapism from the world of politics, there’s no better time and no better price than Kingdom Asunder, an epic fantasy a million miles away from 2016.


Thaddeus

Thursday, 17 November 2016

Colour Psychology and Anatomy of an Advert

I’m quite good at knuckling down and churning out words, but when it comes to marketing, the other side of writing (which involves 1% of the time but is as important as the 99% spent writing), I’m a bit less fluent.

This time, I decided to try and make a bit of use of the old psychology. A few years ago now but I do have a degree in it, and have vague memories of colour psychology (McDonalds has red and yellow in its advertising because the colours influence you to feel hungry and want to impulse buy). It’s worth noting that colours can and do mean different things in different cultures. Red is not always bad. Green is not always good.

In addition to considering colour, there’s the contrast versus complementary aspect to consider. Colours close to one another on the spectrum (yellow and red, for example) often go smoothly together. However, a stark contrast (black and white’s the most obvious) can create a stronger visual impression. The most important thing is to avoid clashing colours. Purple and green are not your friends. And don’t festoon the screen with every colour of the rainbow. Clarity is useful because the reader’s eye gets drawn the way you want it to, and the reader won’t get annoyed with having a face full of rainbow vomit.

For impulse buying, which books generally are, it’s better to use warmer colours. There is a notable exception, which is blue. I have no idea why the coldest of cold colours might encourage impulse buying, but there we are. If you’re selling a car, I’m not sure why you’re reading this for advice, but you want to take a more functional approach (green or blue, and black might work).

It’s also important to avoid the bullshit factor. I saw an ad a couple of years ago for one of those card games that are based on a TV series. “It is a life-altering experience!” the narrator enthused. Now, for a five year old, maybe it would be. And that’s the target demographic. Someone with the power to nag their parents to buy something. But if it were aimed at me, my response would be concise and Anglo-Saxon, and would not involve me spending money.

Use language that fits your book. Try and use a font that either fits well or at least doesn’t clash (using military style fonts for a romance or sci-fi lettering for an alternative history of the Roman Empire would just look wrong).

Anyway, I’ve wibbled about this for quite some time. But the point of an ad is to be seen, the information digested easily and (if it’s a low cost impulse buy) attract someone into buying it in short order. Below I’ve got the advert for Kingdom Asunder, currently up for pre-order on Amazon, with annotations explaining why I included each element.

I also did a smaller banner with some of the same elements (because slapping a whacking great advert in the middle of every blog would be obnoxious). I went for red rather than blue because I felt it stands out more (I considered red for the large banner but blue seemed a better fit for it. The two ads take a different time to read, and whilst the red is more arresting the blue feels a little easier on the eyes).


So there you are, a basic guide to making a banner ad. Remember, focus on colours, have no bullshit, include a call to buy and, most important of all, click and pre-order Kingdom Asunder.


Thaddeus


PS If you’re a chap going on a date, try a red shirt. As well as ruining your life expectancy in Star Trek, red shirts make men more attractive to women (to a statistically significant degree). Unfortunately, ladies, the colours you wear make no difference to how attractive gentlemen find you.

Tuesday, 25 October 2016

Explorations Special Offer

For one week only Explorations: Through the Wormhole has been cut in price from £3.99 to £0.99.

The sci-fi anthology, with stories set in a common universe, features my short story Dead Weight. It’s really rather good, easily the best Chinese smuggler sci-fi I’ve ever written. There are also stories by sci-fi bestsellers such as Richard Fox, Ralph Kern and Jo Zebedee, as well as 10 other authors.

Kingdom Asunder will be out very soon, all being well, but in the meantime you can enjoy my short story (and others, of course) in Explorations for less than half the price of a cup of coffee.


Thaddeus

Friday, 2 September 2016

Explorations: Through the Wormhole is out now

Explorations: Through the Wormhole, a sci-fi anthology featuring short stories by 14 authors (including my own Dead Weight), is out now.

The stories all happen in the same universe, and follow (from 2052) the first emergence of wormholes in the solar system. My own focuses on the Winged Oasis, a Chinese smuggler ship that’s being pummelled by an imperial frigate.

It’s a cracking trilogy, with contributions from bestselling sci-fi authors such as Jo Zebedee, Ralph Kern and Richard Fox.

Physical editions of Explorations are planned for a fortnight from now, and an audiobook edition is also coming (something I forgot when I gave my characters Chinese names and then had to check my pronunciation was correct [it was. Huzzah for pinyin!]).

There’s also a related newsletter, which will contain sci-fi news from many authors, (including but not, I think, limited to the anthology contributors) at http://www.scifiexplorations.com/ [Unsure as yet if I’ll be able to cheekily get Kingdom Asunder plugged that way, but I have, at least, mentioned it just now. Still on for a December release, currently].

So, buy Explorations: Through the Wormhole and enjoy excellent stories from some of the best sci-fi authors in writing today (and me).


Thaddeus

Friday, 26 August 2016

So you’ve brought out a book – now what…? [Guest post, by Jo Zebedee]

There are millions of books on Amazon and all their authors are sure they’re the best thing ever produced. They’re all chasing sales and reviews. How on Earth does yours get found?

I’ve been published just over a year now, and I have three books out, two traditionally published, one self published. For the purposes of this blog I’ll focus on the self published book with the big caveat that none of this is a whole lot different for any indie book (or, indeed, I’m told, for any author.)

This then is how to promote – what I did right, what I did wrong, what I’ve learned for the future.

So, let’s blow my own trumpet. What did I get right?

  1. Promotion sites. These are a catch-22 in some ways. You need reviews to get accepted – but you can’t get reviews until you get readers (see later, in what I didn’t do so well.) Once you get the reviews, however, assuming you do, this is where Kindle Unlimited comes into its own. You can discount to 99p for a week and retain your 70% margin. If you can combine that with a good promotional campaign, you can get a lot of sales.

The king of promo sites is Bookbub. It’s expensive – because it works. I’ve had two campaigns in the UK and each has paid for itself and resulted in additional reviews. But don’t discount some of the others – I like Book Barbarian a lot, and always get good results, and there are many others. Google and ask around – see what works well for your genre and how much it costs for your genre.

If you do this sort of promo, work out your break-even and make sure it’s realistic in terms of sales.

  1. Word of mouth. This, I am good at, apparently. Building some SM presence, and some support. A couple of tips come to mind:

Don’t spread yourself too thinly. There’s a temptation to be on every SM site and every forum, and you’ll end up exhausted. Pick a couple and do them well. My main platforms are Facebook, Twitter and two specialist science fiction and fantasy sites (as well as a few Facebook groups).

Be yourself. There will always be people who don’t like you, of course. But, mostly, if you engage, you’ll find some that do. But a fake persona stands out a mile after a time.

Promote others. Good will is important. Call out for others, share their events and news. Nothing is more boring than a timeline with one subject, and only one book, on it.

  1. Blogging. I started my blog (www.jozebwrites.blogspot.co.uk) in 2014, having blogged previously on a specialist forum. I reckon in the first year I had about 20 hits per week. Sometimes less. Now I’ve passed 20,000 hits.

Blog regularly. Blog only if you like it, and it’s not a chore. Try to stay around some sort of theme. Try to keep some sort of voice – mine is relaxed and chatty. Try not to use it for promo – no one wants a bore.


So, great, I did okay with those. What didn’t I do so well at:

  1. Using my website. I have one and have done for a long time, and the nice domain name of Jozebedee.com. But I used it mostly as a placeholder and not as a live site.

Not anymore. I now update much more regularly and intend to keep doing so. I’ve started a mailing list in the newsletter section (see in a moment), that’s slowly building. I plan to release exclusive content onto it and hope to build it more.

Why, since I already have a good Facebook platform? Well, Facebook pages are very ineffective at delivering content with a very low spread unless you’re prepared to pay for them (Facebook ads are another place I want to explore.) Plus, you don’t own them. That content could be taken down at any point. My website is mine….

  1. Reviews. This is where I wasn’t cheeky enough, or aggressive enough at the start. Reviews are important. The number of reviews is very important. Ask people, nicely, if they’d consider doing one. Offer free copies in exchange for reviews. Politely ask bloggers etc it they’d consider one. You want to be hitting 50 or so for both the Amazons – I’m crawling up there at the moment.

  1. Mailing list. I’ve been slow on this one (but, really, no one can cover all this, write, have a job – as most writers have to – and any sort of life. Do the best you can, bit by bit.)

Basically, if you’re an author, you want one of these. I use a mailchimp extension to Wordpress and it’s reasonably straightforward. What it means is that if people sign up I can launch one email (which takes about 10 minutes) and send it out to everyone.

Don’t spam. Only release one if you have something relevant. For me that’ll be free content, launches and events. Anything else goes in my blog.

And, really, that last point is the most salient – know what goes where. Each platform is different, each brings something else – and if they don’t, they’re not worth the additional effort.

Good luck with it!


Sunday, 10 April 2016

The Haunting of Lake Manor Hotel – pre-order now

On 12 April, The Haunting of Lake Manor Hotel, a horror anthology in which I have a short story, comes out.

Running through the anthology is the common thread of the Lake Manor Hotel, with each story set with a different guest staying in a different room. It’s a nice way of tying together an anthology beyond a sub-genre, and the publisher, Woodbridge Press, has some more things coming down the track.

UK pre-order here.

US pre-order here.

So, if you like horror, give it a look. There are lots of talented authors involved (and me).


Thaddeus